Production System Strategy

Production System Strategy is where Lovelock Rural digs into how the livestock engine of the business is actually working – from purchase or joining through to turnoff. The focus is on turning paddock‑level records and genetics into a clearer picture of fertility, growth, losses, kilos sold and market fit, so it is easier to see what the current program is really delivering and what could work better.

What is Delivered

A joined‑up fertility and survival picture built from joining, pregnancy test, marking and weaning records, so it is clear where calves, lambs or kids are being gained and lost along the way.
Breakdown of results by age group, mating group or paddock where possible, to pinpoint where reproductive performance shifts and which mobs are quietly doing the heavy lifting.
A link between stocking rate (DSE/ha), pasture type, rainfall and land condition so production is viewed alongside the pressure being put on country, not in isolation.
Analysis of growth and weight data to build realistic growth curves and highlight bottlenecks between birth, weaning and turnoff – where animals are stalling, slipping or leaving money on the table.
A practical check on genetics being used – key EBVs/ASBVs and traits – against environment and target markets, to see whether selection pressure is nudging the herd or flock in the right direction or just adding complexity.
A read on how turnoff weights, ages and classes line up with chosen markets and timing, and whether current genetics and management are setting stock up to hit those specs cleanly rather than just “getting close enough”.
For trading and finishing programs, tracking of purchase weights and prices, days on feed, gains, costs and sale outcomes to show which lines of stock, feeding approaches and market targets are consistently working and which are not.
Clear tables and charts showing fertility, survival, growth, margins and turnoff by class, year and (where possible) sire or purchase group, so top and bottom performers stand out quickly.
On‑farm benchmarks for fertility, kilograms weaned per hectare, growth, sale weights and trading/finishing margins that reflect this country and system, rather than textbook targets from somewhere else.
Practical rules of thumb that link production and genetics back to stocking rate, pasture and buying/selling decisions – for example, how far numbers can lift before performance or land condition start to slide, or when trait and performance trends say something needs to change.
A clearer breeding, culling and purchasing framework that keeps the right genetics and classes in the system and moves the others on, aligned with the long‑term direction of the business.

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